Zero Studios
Zero Studies is an integrated creative studio working with partners that range from pre-launch startups to Fortune 500’s. Looking to expand their studio’s offerings, Zero brought me on to launch their influencer marketing program. Over the course of a year, I worked with them to develop social strategies, build road maps for digital campaigns, and manage creators, content, contracts, and creative briefs.
OH SNAP! Pickles
A quirky new pickle brand, OH SNAP!, came to the Zero social team to expand their presence on social and become a cult-favorite snack. As the influencer strategy lead, I developed a calendar of influencer collaborations to ramp up their content and reach by tapping into adjacent audiences, which included launching the brand on TikTok. The campaign drew in over 10M impressions in total.
The influencer program quickly became OH SNAP!’s most successful avenue for social growth. Over one weekend, our first collaboration drew in 10K followers. We kept the momentum up with continued partnerships and reached 100K followers in 8 months.